The Future Is

2024

Graphic Identity | Marketing Elements

Holland College School of Visual Arts
2024 Student Showcase

Students in Visual Arts programs created artwork under the theme 'the future is...' for the art showcase. While each piece reflects a personal perspective, I felt the poster design should represent the theme itself, focusing on the continuity of time as common ground.

Our time in school focused on personal growth and attempts to connect with the world through our work. I represented these ideas with four rings, symbolizing personal growth, expanding one's world, connecting with visual arts programs, and engaging with society.

A condensed, grotesque style font was chosen to align with the modern, clean, simple, and minimal concept.

The cream color, named Cosmic Latte, represents the average color of the universe at present, symbolizing contemplation of the future. Paired with a darker hue, it creates negative space and emphasizes context.

The artwork labels will include a space for individuals' titles, and a bar chart will intuitively represent their perspectives. Including social accounts or portfolio websites enables visitors to explore other works by the artists.

An interactive board will be provided for visitors to share their thoughts freely after viewing the showcase, promoting increased audience interaction.